Posted By Humphrey Bwayo Posted On


Competing in the open market as a freelance creative is competitive. It is also an essential part of marketing yourself is building a portfolio that brings out your assets. Whether you are trying to get into fellowship program or you are seeking a job, or even trying to get a consultancy gig, the effectiveness and quality of your portfolio will make a massive difference in your failure or success.

What most career seekers might not know is that your portfolio will not only show your capabilities, it will also show what kind of professional you are. You will want to show your potential employer, a new organization, client, or graduate school that you are a competent professional who is thorough and also easy to work with.

According to Capella University, a portfolio is a great way to demonstrate competencies that you would list on your resume or talk about during an interview. Unlike your resume, a collection allows you to show and tell.

During a career search, your portfolio will help you showcase your talent to potential employers. It presents evidence of your relevant abilities. They are particularly crucial for consultants, independent contractors, business owners who need you to provide samples to potential clients.

How Do I Get my Portfolio to Standout?

Please note that the best portfolios are those that are easy and seamless; they are also captivating enough to generate further interest in you.

Set standards

You want to make your portfolio act like a first impression; this is because what you are going to send to organizations is going to be a reflection of yourself. In case you are the sort of professional who is forced to show their potential employee your paper resume, then you are one of the unlucky ones.

Your portfolio needs to showcase your ability as a professional in your field, with your portfolio you get one chance to make your first impression, which is why you need to ensure that your portfolio contains your best works.

Plan ahead

Planning ensures that you can locate mistakes early before anyone gets the chance to see them, it also equips you with a much better plan of attack when its crunch time and your portfolio needs to be ready.

Planning also gives you ample time to choose your best work. You must select pieces explicitly targeted to the organization that you intend to send your projects to. You also need to ensure that it demonstrates the quality of your work, your creative vision, maximum impact, and your range of abilities.

Content is key

To add to the great accomplishments of your work, you need to add plenty of information about you as a professional in your field, as well as your creative process to the portfolio. Your cover letter needs to introduce you and your accomplishments to the organization. It needs to be done in such a way that it will catch the reader’s attention, helping your portfolio stand out.

Your artist statement needs to explain the meaning behind your work, your process, and the reason behind your creativity. Make it concise.  In contrast, your biography needs to be formal, and in the third person. It needs to address your background succinctly.

Ask for help

We understand that you are a bigshot professional who doesn’t need any help; you have come all this way; you are not going to take assistance and suggestions from anyone on your portfolio. While this kind of willpower is admirable, it’s also foolish.

The number of people who have succeeded without help is like a needle in a haystack. And since the creative industry is only growing more competitive each second, it would be absurd to reject free advice, assistance, and suggestions and particularly on your portfolio.

A little help goes a long way.



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